Projects | Jessica Dao

Flagship Store Design Brief

DHM 3853: Visual Merchandising Oklahoma State University
Fall 2020
The purpose of this assignment was to take a brand/company that has an online presence and create a flagship store design, inside and outside. To complete this project, I needed to implement sales floor layout concepts and understand the ‘wow’ factor that makes a flagship store special. The store design was created through SketchUp and rendered for clarity, while the design brief was created with Adobe InDesign.

Projects: Work

Merchandised Store

DHM 3853: Visual Merchandising Oklahoma State University
Fall 2020
The purpose of this assignment was to implement a sales floor layout with design functions through fixtures and coordinating merchandise, using past student’s merchandise collections. To complete this project, I needed to utilize the software MockShop and understand floor layout designs as they relate to feature fixtures and priority wall placement.

Front View of Store

Projects: Work