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Flagship Store Design Brief
DHM 3853: Visual Merchandising Oklahoma State University
Fall 2020
The purpose of this assignment was to take a brand/company that has an online presence and create a flagship store design, inside and outside. To complete this project, I needed to implement sales floor layout concepts and understand the ‘wow’ factor that makes a flagship store special. The store design was created through SketchUp and rendered for clarity, while the design brief was created with Adobe InDesign.
Fall 2020
The purpose of this assignment was to take a brand/company that has an online presence and create a flagship store design, inside and outside. To complete this project, I needed to implement sales floor layout concepts and understand the ‘wow’ factor that makes a flagship store special. The store design was created through SketchUp and rendered for clarity, while the design brief was created with Adobe InDesign.
Brand Identity
DHM 3853: Visual Merchandising Oklahoma State University
Fall 2020
Fall 2020
Target Market
DHM 3853: Visual Merchandising Oklahoma State University
Fall 2020
Fall 2020
Assortment & Merchandise Strategy
DHM 3853: Visual Merchandising Oklahoma State University
Fall 2020
Fall 2020
Features a rendered photo of the outside of th store
DHM 3853: Visual Merchandising Oklahoma State University
Fall 2020
Fall 2020
Top View of Flagship Store
DHM 3853: Visual Merchandising Oklahoma State University
Fall 2020
Fall 2020
Interior Rendered Photos
DHM 3853: Visual Merchandising Oklahoma State University
Fall 2020
Fall 2020
Patio Render Photo
DHM 3853: Visual Merchandising Oklahoma State University
Fall 2020
Fall 2020
Exterior photo relating to product
DHM 3853: Visual Merchandising Oklahoma State University
Fall 2020
Fall 2020
Suprise Element
DHM 3853: Visual Merchandising Oklahoma State University
Fall 2020
Fall 2020
Unique Element
DHM 3853: Visual Merchandising Oklahoma State University
Fall 2020
Fall 2020
Personalization Element
DHM 3853: Visual Merchandising Oklahoma State University
Fall 2020
Fall 2020
Engagement Element
DHM 3853: Visual Merchandising Oklahoma State University
Fall 2020
Fall 2020
Repeatability Element
DHM 3853: Visual Merchandising Oklahoma State University
Fall 2020
Fall 2020
Graphics featured on interior walls
DHM 3853: Visual Merchandising Oklahoma State University
Fall 2020
Fall 2020
Music and Scent Expectations
DHM 3853: Visual Merchandising Oklahoma State University
Fall 2020
Fall 2020
Projects: Work
Merchandised Store
DHM 3853: Visual Merchandising Oklahoma State University
Fall 2020
The purpose of this assignment was to implement a sales floor layout with design functions through fixtures and coordinating merchandise, using past student’s merchandise collections. To complete this project, I needed to utilize the software MockShop and understand floor layout designs as they relate to feature fixtures and priority wall placement.
Front View of Store
Fall 2020
The purpose of this assignment was to implement a sales floor layout with design functions through fixtures and coordinating merchandise, using past student’s merchandise collections. To complete this project, I needed to utilize the software MockShop and understand floor layout designs as they relate to feature fixtures and priority wall placement.
Front View of Store
Panoramic View of Store
Merchandised Store DHM 3853: Visual Merchandising Oklahoma State University Fall 2020
Priority Wall Example
Merchandised Store DHM 3853: Visual Merchandising Oklahoma State University Fall 2020
Visual Hook Fixture Example
Merchandised Store DHM 3853: Visual Merchandising Oklahoma State University Fall 2020
Fixture Example
Merchandised Store DHM 3853: Visual Merchandising Oklahoma State University Fall 2020
Projects: Work
Window Display
DHM 3853: Visual Merchandising Oklahoma State University
The purpose of this assignment was to coordinate products to create a compelling window display. The criteria for my window was Young Men's Loungewear in a transition period (August).
The purpose of this assignment was to coordinate products to create a compelling window display. The criteria for my window was Young Men's Loungewear in a transition period (August).
Projects: Work
Magazine
DHM 2423: Visual and Communication for Merchandisers
Oklahoma State University
The purpose of this assignment was to create a magazine mockup, containing ads, table of contents, an article, and a fashion spread. This project utilized my skills in Adobe photoshop, and illustrator combined with Adobe InDesign.
Oklahoma State University
The purpose of this assignment was to create a magazine mockup, containing ads, table of contents, an article, and a fashion spread. This project utilized my skills in Adobe photoshop, and illustrator combined with Adobe InDesign.
Flourish Magazine
Ad & Table of Contents
Flourish Magazine
Article
Flourish Magazine
Fashion Pictorial
Flourish Magazine
Ad & Fluff Piece
Flourish Magazine
Back Cover
Projects: Work
Personal Branding Package
DHM 2423: Visual and Communication for Merchandisers Oklahoma State University
Spring 2020
The purpose of this assignment was to create a personal brand that I can use to present myself in a professional setting. To complete this project, I needed to understand the elements of design and execute the branding package through Adobe Illustrator.
Inspiration Board
Spring 2020
The purpose of this assignment was to create a personal brand that I can use to present myself in a professional setting. To complete this project, I needed to understand the elements of design and execute the branding package through Adobe Illustrator.
Inspiration Board
Logo
Personal Branding Package
Business Card
Personal Branding Package
Signature Prints
Personal Branding Package
Letterhead
Personal Branding Package
Projects: Work
Brand Concept Board
DHM 2423: Technology and Visual Communication for Merchandisers
Oklahoma State University
The purpose of this assignment was to understand a fashion company’s brand and purpose a new collection line for a season of our choice. The idea is to create a clothing line that matches the current brand, while introducing new fashion trends that correspond with the upcoming season. To complete the project, I needed to explore fashion forecasting and execute the project through Adobe Photoshop.
Oklahoma State University
The purpose of this assignment was to understand a fashion company’s brand and purpose a new collection line for a season of our choice. The idea is to create a clothing line that matches the current brand, while introducing new fashion trends that correspond with the upcoming season. To complete the project, I needed to explore fashion forecasting and execute the project through Adobe Photoshop.
Projects: Work
YMA Fashion Scholarship Fund Case Study Competition - 2019
For this case study I researched and developed a plan for the analytic component of a creative collaboration between Adidas and Parley.
The Purpose was to act as if I were the Chief Strategy & Analtyics Officer for Adisas and to design a process to measure the success of the collaboration.
Howarth, H. (2016). “Plastic is a design failure” says Parley for the Ocean founder. De Zeen. Retrieved from https://www.dezeen.com/2016/06/08/cyrill-gutsch-interview-parley-for-the-oceans-founder-ocean-plastic/
The Purpose was to act as if I were the Chief Strategy & Analtyics Officer for Adisas and to design a process to measure the success of the collaboration.
Howarth, H. (2016). “Plastic is a design failure” says Parley for the Ocean founder. De Zeen. Retrieved from https://www.dezeen.com/2016/06/08/cyrill-gutsch-interview-parley-for-the-oceans-founder-ocean-plastic/
Adidas. (2019, June 1). Creativity versus plastic: How adidas and parley are working to turn the tide on plastic in our oceans [Web log post]. https://www.adidas.com/us/blog/361041
Introduces readers to Adidas X Parley breaking down how and why they are partnering together
Parley. (n.d.). Ocean Plastic. Retrieved from https://www.parley.tv/oceanplastic#parley-air-strategy-1
This page on Parley’s website explains their mission to integrate A.I.R. into all of their projects.
Introduces readers to Adidas X Parley breaking down how and why they are partnering together
Parley. (n.d.). Ocean Plastic. Retrieved from https://www.parley.tv/oceanplastic#parley-air-strategy-1
This page on Parley’s website explains their mission to integrate A.I.R. into all of their projects.
Brownlee, M. (2018). Mindful Metrics: The top 10 metrics for building a killer Facebook presence. Klipfolio. Retrieved from https://www.klipfolio.com/blog/10-metrics-for-facebook-presence
This article goes through commonly used Facebook analytics. The one analytic that is of use to this project is Click Through Rate (CTR). Click through rate can be used on social media that has ads and it can also be used anywhere that you are wanting to look at landing pages. The CTR shows companies that the customer took the next step and clicked through to the landing page. This is important because it shows the achievement of guiding the customer to desired pages on your website.
Info Entrepreneurs. (n.d.). Measure performance and set targets. https://www.infoentrepreneurs.org/en/guides/measure-performance-and-set-targets/#2
This article guides the reader through measuring performance and setting targets by going through key points about the importance of measuring performance and setting targets detailed by starting with understanding and researching what you should measure. There are several different aspects of a company that you can measure, some of them relate to sales and some aspects are more internal. Business’ can measure financial statistics, customers or even employees. Once the companies decide on their performance measurements the next step would be to set the correct responsibilities to track and record these measurements.
Khajvand, M., Zolfaghar, K., Ashoori, S., & Alizadeh, S. (2011). Estimating customer lifetime value based on RFM analysis of customer purchase behavior: Case study. Procedia Computer Science, 3, 57-63.
This article stresses the importance of understanding customer lifetime value (CLV) by introducing RFM analysis to understand how to segment customers with common interests to promote products appropriately.
Lake, L. (2019). How to Calculate Your Conversion Rate. The Balance, Small Business. Retrieved from https://www.thebalancesmb.com/how-to-calculate-your-conversion-rate-2295363
Laura Lake shows how to set up different types of equations to calculate the company’s conversion rates. The article also talks about following conversions to their original point of interest to maximize marketing efforts at an efficient cost.
Makhija, P. (2018). RFM analysis for Customer Segmentation. Clever Tap. Retrieved from https://clevertap.com/blog/rfm-analysis/
This article defines recency, frequency and monetary values as it pertains to the business and customers. The article continues to go into the importance of each feature and how they work together to achieve the purpose of making tactical decisions increase customer lifetime value.
Qualtrics. (2019). What Is Cluster Analysis? When Should You Use It For Your Results? Retrieved from https://www.qualtrics.com/experience-management/research/cluster-analysis/
This article talks about cluster analysis. Cluster analysis is a data mining tool to determine customers and many other things by dividing subjects into groups. The tool separates the groups by theorizing commonalities of different groups.
Taylor, J. (2019). Mindful Metrics: The basics of KPI management. Klipfolio. Retrieved from https://www.klipfolio.com/blog/kpi-management
Article outlines how key performance indicators show current performance of the business and how KPIs can lead the way to future actions in the company. The article also relays how managers in a business can successfully use KPIs to make small changes for big impact. It also gives an encouraging message to managers who become frustrated over small changes in the key performance indicator dashboard.
Taylor, J. (2017). Mindful Metrics: What is a KPI, Metric or Measure? Klipfolio. Retrieved from https://www.klipfolio.com/blog/kpi-metric-measure
Explains how key performance indicators are valuable for analyzing a business. Describes how metrics and measures are different and how to use each appropriately. Rationales how with metrics business analysts should think broadly, but with KPIs one should think about the details.
This article goes through commonly used Facebook analytics. The one analytic that is of use to this project is Click Through Rate (CTR). Click through rate can be used on social media that has ads and it can also be used anywhere that you are wanting to look at landing pages. The CTR shows companies that the customer took the next step and clicked through to the landing page. This is important because it shows the achievement of guiding the customer to desired pages on your website.
Info Entrepreneurs. (n.d.). Measure performance and set targets. https://www.infoentrepreneurs.org/en/guides/measure-performance-and-set-targets/#2
This article guides the reader through measuring performance and setting targets by going through key points about the importance of measuring performance and setting targets detailed by starting with understanding and researching what you should measure. There are several different aspects of a company that you can measure, some of them relate to sales and some aspects are more internal. Business’ can measure financial statistics, customers or even employees. Once the companies decide on their performance measurements the next step would be to set the correct responsibilities to track and record these measurements.
Khajvand, M., Zolfaghar, K., Ashoori, S., & Alizadeh, S. (2011). Estimating customer lifetime value based on RFM analysis of customer purchase behavior: Case study. Procedia Computer Science, 3, 57-63.
This article stresses the importance of understanding customer lifetime value (CLV) by introducing RFM analysis to understand how to segment customers with common interests to promote products appropriately.
Lake, L. (2019). How to Calculate Your Conversion Rate. The Balance, Small Business. Retrieved from https://www.thebalancesmb.com/how-to-calculate-your-conversion-rate-2295363
Laura Lake shows how to set up different types of equations to calculate the company’s conversion rates. The article also talks about following conversions to their original point of interest to maximize marketing efforts at an efficient cost.
Makhija, P. (2018). RFM analysis for Customer Segmentation. Clever Tap. Retrieved from https://clevertap.com/blog/rfm-analysis/
This article defines recency, frequency and monetary values as it pertains to the business and customers. The article continues to go into the importance of each feature and how they work together to achieve the purpose of making tactical decisions increase customer lifetime value.
Qualtrics. (2019). What Is Cluster Analysis? When Should You Use It For Your Results? Retrieved from https://www.qualtrics.com/experience-management/research/cluster-analysis/
This article talks about cluster analysis. Cluster analysis is a data mining tool to determine customers and many other things by dividing subjects into groups. The tool separates the groups by theorizing commonalities of different groups.
Taylor, J. (2019). Mindful Metrics: The basics of KPI management. Klipfolio. Retrieved from https://www.klipfolio.com/blog/kpi-management
Article outlines how key performance indicators show current performance of the business and how KPIs can lead the way to future actions in the company. The article also relays how managers in a business can successfully use KPIs to make small changes for big impact. It also gives an encouraging message to managers who become frustrated over small changes in the key performance indicator dashboard.
Taylor, J. (2017). Mindful Metrics: What is a KPI, Metric or Measure? Klipfolio. Retrieved from https://www.klipfolio.com/blog/kpi-metric-measure
Explains how key performance indicators are valuable for analyzing a business. Describes how metrics and measures are different and how to use each appropriately. Rationales how with metrics business analysts should think broadly, but with KPIs one should think about the details.
Content
Guiding Metrics. (n.d.). The E-Commerce Industry’s 12 Most Critical Metrics. Retrieved from https://guidingmetrics.com/content/ecommerce-industry-most-critical-metrics-kpis/
This article talks about different KPIs for ecommerce sites other than profit and sales. One of the KPIs mentioned is bounce rate. This article gives a brief description on bounce rate and states why it is important to monitor and use bounce rate as a KPI.
Lake, L. (2019). How to Calculate Your Conversion Rate. The Balance, Small Business. Retrieved from https://www.thebalancesmb.com/how-to-calculate-your-conversion-rate-2295363
Laura Lake shows how to set up different types of equations to calculate the company’s conversion rates. The article also talks about following conversions to their original point of interest to maximize marketing efforts at an efficient cost.
Graphic
Hintz, L. (2018, October 29). What Is the Buyer's Journey? [Web log post]. Retrieved from https://blog.hubspot.com/sales/what-is-the-buyers-journey?__hstc=240018588.570102a15761bc95b6f4702938474cc6.1568930587112.1569519783846.1569599932583.3&__hssc=240018588.1.1569599932583&__hsfp=2721840510
The article guides the reader through what the buyer’s journey is and how to identify the company's buyer’s journey.
Guiding Metrics. (n.d.). The E-Commerce Industry’s 12 Most Critical Metrics. Retrieved from https://guidingmetrics.com/content/ecommerce-industry-most-critical-metrics-kpis/
This article talks about different KPIs for ecommerce sites other than profit and sales. One of the KPIs mentioned is bounce rate. This article gives a brief description on bounce rate and states why it is important to monitor and use bounce rate as a KPI.
Lake, L. (2019). How to Calculate Your Conversion Rate. The Balance, Small Business. Retrieved from https://www.thebalancesmb.com/how-to-calculate-your-conversion-rate-2295363
Laura Lake shows how to set up different types of equations to calculate the company’s conversion rates. The article also talks about following conversions to their original point of interest to maximize marketing efforts at an efficient cost.
Graphic
Hintz, L. (2018, October 29). What Is the Buyer's Journey? [Web log post]. Retrieved from https://blog.hubspot.com/sales/what-is-the-buyers-journey?__hstc=240018588.570102a15761bc95b6f4702938474cc6.1568930587112.1569519783846.1569599932583.3&__hssc=240018588.1.1569599932583&__hsfp=2721840510
The article guides the reader through what the buyer’s journey is and how to identify the company's buyer’s journey.
Brownlee, M. (2018). Mindful Metrics: The top 10 metrics for building a killer Facebook presence. Klipfolio. Retrieved from https://www.klipfolio.com/blog/10-metrics-for-facebook-presence
This article goes through commonly used Facebook analytics. The one analytic that is of use to this project is Click Through Rate (CTR). Click through rate can be used on social media that has ads and it can also be used anywhere that you are wanting to look at landing pages. The CTR shows companies that the customer took the next step and clicked through to the landing page. This is important because it shows the achievement of guiding the customer to desired pages on your website.
Cue Connect. (2016). Customer Online Dwell Time is a Key Metric in eCommerce Marketing. Medium. Retrieved from https://medium.com/@cueconnect/customer-online-dwell-time-is-a-key-metric-in-ecommerce-marketing-be221b3c1fe9
Time spent on an ecommerce page is watched and recorded by ecommerce companies. They record this data because certain amount of dwell time can be assumed different things. This article explains different dwell times and what they might mean pertaining to the customer. Dwell time can also give an insight to how the website itself runs and if anything needs improvement.
Kmieckowiak, T. (2017). Mindful Metrics: Understanding social media interaction KPI. Klipfolio. Retrieved from https://www.klipfolio.com/blog/social-media-interaction-kpis
This article explores the different ways that you can understand social media KPIs. The social media data that is gathered by either your own algorithm or Facebook’s can give the company an overall feel of how successful (or unsuccessful) the content is being received by viewers. The data can also help identify the best performing content that is posted. The information in the article gives the reader an ideal sense of how to work with social media data.
Think Design. (n.d.). Social Network Mapping. Retrieved from https://think.design/user-design-research/social-network-mapping/
Network mapping through social media helps companies understand social communications that influences their profit. Network mapping also allows companies to see how much negative or positive threads are going around about the perceptions of the company. You can gather this data together and make predictive assumptions about future customers or future attitudes towards new product.
What Is Cluster Analysis? When Should You Use It For Your Results?. (2019). Qualtrics. Retrieved from https://www.qualtrics.com/experience-management/research/cluster-analysis/
This article talks about cluster analysis. Cluster analysis is a data mining tool to determine customers and many other things by dividing subjects into groups. The tool separates the groups by thoerizing commonalities of different groups.
Zeisig, K. (2017). Mindful Metrics: The top 13 KPIs for social media managers. Klipfolio. Retrieved from https://www.klipfolio.com/blog/kpi-social-media-manager
This article leads the reader through 13 KPIs related to social media that Klipfolio believes to be the most successful. The article includes but is not limited to, Facebook page likes, Twitter key stats, and Facebook engaged users and impressions. The benefit of looking at these top KPIs is to understand how well the content being posted on social media is being received to the customer.
This article goes through commonly used Facebook analytics. The one analytic that is of use to this project is Click Through Rate (CTR). Click through rate can be used on social media that has ads and it can also be used anywhere that you are wanting to look at landing pages. The CTR shows companies that the customer took the next step and clicked through to the landing page. This is important because it shows the achievement of guiding the customer to desired pages on your website.
Cue Connect. (2016). Customer Online Dwell Time is a Key Metric in eCommerce Marketing. Medium. Retrieved from https://medium.com/@cueconnect/customer-online-dwell-time-is-a-key-metric-in-ecommerce-marketing-be221b3c1fe9
Time spent on an ecommerce page is watched and recorded by ecommerce companies. They record this data because certain amount of dwell time can be assumed different things. This article explains different dwell times and what they might mean pertaining to the customer. Dwell time can also give an insight to how the website itself runs and if anything needs improvement.
Kmieckowiak, T. (2017). Mindful Metrics: Understanding social media interaction KPI. Klipfolio. Retrieved from https://www.klipfolio.com/blog/social-media-interaction-kpis
This article explores the different ways that you can understand social media KPIs. The social media data that is gathered by either your own algorithm or Facebook’s can give the company an overall feel of how successful (or unsuccessful) the content is being received by viewers. The data can also help identify the best performing content that is posted. The information in the article gives the reader an ideal sense of how to work with social media data.
Think Design. (n.d.). Social Network Mapping. Retrieved from https://think.design/user-design-research/social-network-mapping/
Network mapping through social media helps companies understand social communications that influences their profit. Network mapping also allows companies to see how much negative or positive threads are going around about the perceptions of the company. You can gather this data together and make predictive assumptions about future customers or future attitudes towards new product.
What Is Cluster Analysis? When Should You Use It For Your Results?. (2019). Qualtrics. Retrieved from https://www.qualtrics.com/experience-management/research/cluster-analysis/
This article talks about cluster analysis. Cluster analysis is a data mining tool to determine customers and many other things by dividing subjects into groups. The tool separates the groups by thoerizing commonalities of different groups.
Zeisig, K. (2017). Mindful Metrics: The top 13 KPIs for social media managers. Klipfolio. Retrieved from https://www.klipfolio.com/blog/kpi-social-media-manager
This article leads the reader through 13 KPIs related to social media that Klipfolio believes to be the most successful. The article includes but is not limited to, Facebook page likes, Twitter key stats, and Facebook engaged users and impressions. The benefit of looking at these top KPIs is to understand how well the content being posted on social media is being received to the customer.
Donnelly, K. (2017, July 19). Why Customer Lifetime Value Matters (and How to Calculate It for Your Business) [Web log post]. Retrieved from https://www.shopify.com/blog/customer-lifetime-value?utm_source=exacttarget&utm_medium=email&utm_campaign=digest&utm_content=digest
The article defines and explains the importance of Customer Lifetime Value (CLV). CLV can predict how much your customer is worth. This paints a picture for the company about what they customers needs and wants are. CLV takes the questions of if and how much so that you can focus the companies efforts on avenues you know to be successful for your current customers. This will also help gain new lifetime customers as well.
Khajvand, M., Zolfaghar, K., Ashoori, S., & Alizadeh, S. (2011). Estimating customer lifetime value based on RFM analysis of customer purchase behavior: Case study. Procedia Computer Science, 3, 57-63.
This article stresses the importance of understanding customer lifetime value (CLV) by introducing RFM analysis to understand how to segment customers with common interests to promote products appropriately.
Klipfolio. (2019). Digital Marketing Metrics and KPIs: Response Rate. Retrieved from https://www.klipfolio.com/resources/kpi-examples/digital-marketing/response-rate
This article defines the response rate of customers pertaining to the formula for calculating the response rate, the frequency of the response rate, example of how the KPI target of response rate is used, the audience and the variations that can occur.
Makhija, P. (2018). RFM analysis for Customer Segmentation. Clever Tap. Retrieved from https://clevertap.com/blog/rfm-analysis/
This article defines recency, frequency and monetary values as it pertains to the business and customers. The article continues to go into the importance of each feature and how they work together to achieve the purpose of making tactical decisions increase customer lifetime value.
Qualtrics. (2019). What Is Cluster Analysis? When Should You Use It For Your Results?. Retrieved from https://www.qualtrics.com/experience-management/research/cluster-analysis/
This article talks about cluster analysis. Cluster analysis is a data mining tool to determine customers and many other things by dividing subjects into groups. The tool separates the groups by thoerizing commonalities of different groups.
TED Ideas Worth Spreading. (2010, May 4). How great leaders inspire action | Simon Sinek. [YouTube video]. TED. Retrieved from https://www.youtube.com/watch?v=qp0HIF3SfI4
This TED Talk by Simon Sinek talks about how leaders inspire. Sinek talks about retail leaders and how these leaders market strategy is to inspire customers. Sinek says, “People don’t buy what you do, they buy why you do it.” This strategy can be adopted by customers for life. Their lifetime value with the company isn’t just based on good product. It is based on how the company, like Adidas, makes good products.
The article defines and explains the importance of Customer Lifetime Value (CLV). CLV can predict how much your customer is worth. This paints a picture for the company about what they customers needs and wants are. CLV takes the questions of if and how much so that you can focus the companies efforts on avenues you know to be successful for your current customers. This will also help gain new lifetime customers as well.
Khajvand, M., Zolfaghar, K., Ashoori, S., & Alizadeh, S. (2011). Estimating customer lifetime value based on RFM analysis of customer purchase behavior: Case study. Procedia Computer Science, 3, 57-63.
This article stresses the importance of understanding customer lifetime value (CLV) by introducing RFM analysis to understand how to segment customers with common interests to promote products appropriately.
Klipfolio. (2019). Digital Marketing Metrics and KPIs: Response Rate. Retrieved from https://www.klipfolio.com/resources/kpi-examples/digital-marketing/response-rate
This article defines the response rate of customers pertaining to the formula for calculating the response rate, the frequency of the response rate, example of how the KPI target of response rate is used, the audience and the variations that can occur.
Makhija, P. (2018). RFM analysis for Customer Segmentation. Clever Tap. Retrieved from https://clevertap.com/blog/rfm-analysis/
This article defines recency, frequency and monetary values as it pertains to the business and customers. The article continues to go into the importance of each feature and how they work together to achieve the purpose of making tactical decisions increase customer lifetime value.
Qualtrics. (2019). What Is Cluster Analysis? When Should You Use It For Your Results?. Retrieved from https://www.qualtrics.com/experience-management/research/cluster-analysis/
This article talks about cluster analysis. Cluster analysis is a data mining tool to determine customers and many other things by dividing subjects into groups. The tool separates the groups by thoerizing commonalities of different groups.
TED Ideas Worth Spreading. (2010, May 4). How great leaders inspire action | Simon Sinek. [YouTube video]. TED. Retrieved from https://www.youtube.com/watch?v=qp0HIF3SfI4
This TED Talk by Simon Sinek talks about how leaders inspire. Sinek talks about retail leaders and how these leaders market strategy is to inspire customers. Sinek says, “People don’t buy what you do, they buy why you do it.” This strategy can be adopted by customers for life. Their lifetime value with the company isn’t just based on good product. It is based on how the company, like Adidas, makes good products.
Donnelly, K. (2017, July 19). Why Customer Lifetime Value Matters (and How to Calculate It for Your Business) [Web log post]. Retrieved from https://www.shopify.com/blog/customer-lifetime-value?utm_source=exacttarget&utm_medium=email&utm_campaign=digest&utm_content=digest
The article defines and explains the importance of Customer Lifetime Value (CLV). CLV can predict how much your customer is worth. This paints a picture for the company about what they customers needs and wants are. CLV takes the questions of if and how much so that you can focus the companies efforts on avenues you know to be successful for your current customers. This will also help gain new lifetime customers as well.
Lake, L. (2019). How to Calculate Your Conversion Rate. The Balance, Small Business. Retrieved from https://www.thebalancesmb.com/how-to-calculate-your-conversion-rate-2295363
Laura Lake shows how to set up different types of equations to calculate the company’s conversion rates. The article also talks about following conversions to their original point of interest to maximize marketing efforts at an efficient cost.
The article defines and explains the importance of Customer Lifetime Value (CLV). CLV can predict how much your customer is worth. This paints a picture for the company about what they customers needs and wants are. CLV takes the questions of if and how much so that you can focus the companies efforts on avenues you know to be successful for your current customers. This will also help gain new lifetime customers as well.
Lake, L. (2019). How to Calculate Your Conversion Rate. The Balance, Small Business. Retrieved from https://www.thebalancesmb.com/how-to-calculate-your-conversion-rate-2295363
Laura Lake shows how to set up different types of equations to calculate the company’s conversion rates. The article also talks about following conversions to their original point of interest to maximize marketing efforts at an efficient cost.
Brandvold, M. (2018, June 8). Facebook Badges Starts Rolling Out and You Will Want to Watch for this on Your Facebook Page [Web log post]. Retrieved from https://michaelbrandvold.com/blog/2018/06/facebook-badges-starts-rolling-out-and-you-will-want-to-watch-for-this-on-your-facebook-page-2/
This blog post gives a brief summary of what Facebook Top Fan Badges are. They are new to Facebook and are awarded to Facebook users who actively interact with pages and groups they follow.
Taylor, J. (2019). Mindful Metrics: The basics of KPI management. Klipfolio. Retrieved from https://www.klipfolio.com/blog/kpi-management
Article outlines how key performance indicators show current performance of the business and how KPIs can lead the way to future actions in the company. The article also relays how managers in a business can successfully use KPIs to make small changes for big impact. It also gives an encouraging message to managers who become frustrated over small changes in the key performance indicator dashboard.
This blog post gives a brief summary of what Facebook Top Fan Badges are. They are new to Facebook and are awarded to Facebook users who actively interact with pages and groups they follow.
Taylor, J. (2019). Mindful Metrics: The basics of KPI management. Klipfolio. Retrieved from https://www.klipfolio.com/blog/kpi-management
Article outlines how key performance indicators show current performance of the business and how KPIs can lead the way to future actions in the company. The article also relays how managers in a business can successfully use KPIs to make small changes for big impact. It also gives an encouraging message to managers who become frustrated over small changes in the key performance indicator dashboard.
Info Entrepreneurs. (n.d.). Measure performance and set targets. https://www.infoentrepreneurs.org/en/guides/measure-performance-and-set-targets/#2
This article guides the reader through measuring performance and setting targets by going through key points about the importance of measuring performance and setting targets detailed by starting with understanding and researching what you should measure. Company’s can look internally by measuring financial statistics, customers or even employees. Company’s can also look externally at competitors to set benchmarks for their goals. You should use the chosen benchmarks to do what the other measures do, improving the business numbers. Once the companies decide on their performance measurements the next step would be to set the correct responsibilities to track and record these measurements.
Lindsay-Diaz, A. (2017). Inside the Raging Yeezy Boost Aftermarket: Demand for Kanye West's sold-out sneaker designs has made a lot of people a lot of money—but how long can it last? GQ. Retrieved from https://www.gq.com/story/yeezy-boost-resale-market-kanye-west
This article explains the craze behind Adidas’ collaboration with Kayne West to create the Yeezy boost line. When this collaboration launched several competitors collaborations were on the “lazy” side and this Yeezy line breathed new life into the sneaker community.
Marion. (2014). How Adidas Brought Back Its Iconic Stan Smith Shoe to the Global Market. The Branding Journal. Retrieved from https://www.thebrandingjournal.com/2014/05/adidas-brought-back-iconic-stan-smith-shoe-global-market/
The article explains that Adidas stopped production of the Stan Smith collection in 2011 due to declining interest despite the growing popularity in France. In 2014 Adidas brought back the Stan Smith collection to celebrate the 50th anniversary of the shoe.
Riley, J. (2017). This Was the Most Successful Shoe Launch in Nike History. Footwear News. Retrieved from https://footwearnews.com/2017/focus/athletic-outdoor/most-successful-shoe-launch-in-nike-history-air-jordan-11-space-jam-329440/
This article talks about a successful shoe launch for Nike. Riley gives a brief history of the shoes and the future of the ‘Jordan’ line.
This article guides the reader through measuring performance and setting targets by going through key points about the importance of measuring performance and setting targets detailed by starting with understanding and researching what you should measure. Company’s can look internally by measuring financial statistics, customers or even employees. Company’s can also look externally at competitors to set benchmarks for their goals. You should use the chosen benchmarks to do what the other measures do, improving the business numbers. Once the companies decide on their performance measurements the next step would be to set the correct responsibilities to track and record these measurements.
Lindsay-Diaz, A. (2017). Inside the Raging Yeezy Boost Aftermarket: Demand for Kanye West's sold-out sneaker designs has made a lot of people a lot of money—but how long can it last? GQ. Retrieved from https://www.gq.com/story/yeezy-boost-resale-market-kanye-west
This article explains the craze behind Adidas’ collaboration with Kayne West to create the Yeezy boost line. When this collaboration launched several competitors collaborations were on the “lazy” side and this Yeezy line breathed new life into the sneaker community.
Marion. (2014). How Adidas Brought Back Its Iconic Stan Smith Shoe to the Global Market. The Branding Journal. Retrieved from https://www.thebrandingjournal.com/2014/05/adidas-brought-back-iconic-stan-smith-shoe-global-market/
The article explains that Adidas stopped production of the Stan Smith collection in 2011 due to declining interest despite the growing popularity in France. In 2014 Adidas brought back the Stan Smith collection to celebrate the 50th anniversary of the shoe.
Riley, J. (2017). This Was the Most Successful Shoe Launch in Nike History. Footwear News. Retrieved from https://footwearnews.com/2017/focus/athletic-outdoor/most-successful-shoe-launch-in-nike-history-air-jordan-11-space-jam-329440/
This article talks about a successful shoe launch for Nike. Riley gives a brief history of the shoes and the future of the ‘Jordan’ line.
Kienapple, B. (2019). 11 Gantt Chart Examples and Templates For Effective Project Management. Venngage. Retrieved from https://venngage.com/blog/gantt-chart-example/
Article lists examples of Gantt charts and explains the importance of using Gantt charts for project managers.
Article lists examples of Gantt charts and explains the importance of using Gantt charts for project managers.
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Patel, N. (2019). How to Use KPI Benchmarks to Drive Better Marketing Decisions (And Results). Neil Patel. Retrieved from https://neilpatel.com/blog/marketing-kpi-benchmarks/
Image comes from Patel’s blog about using KPI benchmarks and how to see results through the dashboards.
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Poleski, D. (2017). Mindful Metrics: Why are key performance indicators important? Klipfolio. Retrieved from https://www.klipfolio.com/blog/kpi-importance
This article explores why KPIs are important. KPIs can be used to enhance employee attitudes and foster personal growth within the business, support and impact business objectives while aiding performance management.
Patel, N. (2019). How to Use KPI Benchmarks to Drive Better Marketing Decisions (And Results). Neil Patel. Retrieved from https://neilpatel.com/blog/marketing-kpi-benchmarks/
Image comes from Patel’s blog about using KPI benchmarks and how to see results through the dashboards.
Text
Poleski, D. (2017). Mindful Metrics: Why are key performance indicators important? Klipfolio. Retrieved from https://www.klipfolio.com/blog/kpi-importance
This article explores why KPIs are important. KPIs can be used to enhance employee attitudes and foster personal growth within the business, support and impact business objectives while aiding performance management.
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